/* ============================================================
   ELITE MEDIA — AI AD STUDIO (/ai-video-ads)
   Same world as the film, different room.
   ============================================================ */
@import url("../tokens.css");

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  background: var(--ink);
  color: var(--bone);
  font-family: var(--sans);
  letter-spacing: 0.04em;
  line-height: 1.7;
  overflow-x: hidden;
}

.skip-link {
  position: absolute; left: -999px; top: 0; z-index: 200;
  background: var(--gold); color: var(--ink); padding: 10px 18px;
  letter-spacing: 0.2em; text-decoration: none;
}
.skip-link:focus { left: 0; }

h1, h2, h3 { font-family: var(--serif); font-weight: 500; line-height: 1.08; }
h1 { font-size: clamp(2.4rem, 5.5vw, 4.6rem); }
h2 { font-size: clamp(1.9rem, 4vw, 3.2rem); max-width: 20ch; }
h3 { font-size: 1.35rem; }
a { color: inherit; }
:focus-visible { outline: 2px solid var(--gold); outline-offset: 3px; }

/* ---------- buttons / chips / badges ---------- */
.btn-gold {
  display: inline-block; background: var(--gold); color: var(--ink);
  font-family: var(--sans); font-size: 13px; letter-spacing: 0.3em;
  text-transform: uppercase; text-decoration: none; border: none;
  padding: 16px 30px; cursor: pointer;
  transition: background 0.3s, box-shadow 0.3s;
}
.btn-gold:hover { background: var(--gold-bright); box-shadow: 0 0 40px rgba(232,163,61,0.4); }
.btn-ghost {
  display: inline-block; background: transparent; color: var(--gold-bright);
  border: 1px solid var(--gold); font-size: 13px; letter-spacing: 0.3em;
  text-transform: uppercase; text-decoration: none; padding: 16px 30px;
  cursor: pointer; transition: background 0.3s, color 0.3s;
}
.btn-ghost:hover { background: var(--gold); color: var(--ink); }

.chip-row { list-style: none; display: flex; flex-wrap: wrap; gap: 12px 16px; margin: 30px 0; }
.chip {
  font-size: 12px; letter-spacing: 0.28em; text-transform: uppercase;
  padding: 9px 18px; border: 1px solid rgba(232,163,61,0.45); color: var(--gold-bright);
}
.badge {
  display: inline-block; font-size: 9px; letter-spacing: 0.24em;
  padding: 4px 9px; margin-right: 8px; vertical-align: 2px;
}
.badge-concept { border: 1px solid rgba(242,237,228,0.5); color: var(--bone); }
.badge-ai { border: 1px solid rgba(232,163,61,0.6); color: var(--gold-bright); }

/* ---------- header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 90;
  display: flex; align-items: center; gap: 34px;
  height: 56px; padding: 0 5vw;
  background: rgba(5,5,5,0.92); backdrop-filter: blur(8px);
  border-bottom: 1px solid rgba(242,237,228,0.1);
}
.wordmark {
  font-family: var(--sans); font-size: 13px; letter-spacing: 0.5em;
  text-decoration: none; color: var(--bone);
}
.header-nav { display: flex; gap: 26px; margin-left: auto; }
.header-nav a {
  font-size: 11px; letter-spacing: 0.32em; text-decoration: none;
  color: rgba(242,237,228,0.7); padding: 6px 0;
  border-bottom: 1px solid transparent; transition: color 0.25s;
}
.header-nav a:hover { color: var(--gold-bright); }
.header-nav a[aria-current="page"] { color: var(--gold-bright); border-bottom-color: var(--gold); }
.header-cta { padding: 10px 18px; font-size: 11px; }

/* ---------- hero ---------- */
.hero {
  position: relative; min-height: 92vh;
  display: flex; align-items: center; justify-content: center;
  text-align: center; padding: 90px 6vw; overflow: hidden;
}
.hero-media { position: absolute; inset: 0; }
.hero-poster { width: 100%; height: 100%; object-fit: cover; opacity: 0.55; }
.hero-scrim {
  position: absolute; inset: 0;
  background: radial-gradient(ellipse at center, rgba(5,5,5,0.25) 0%, rgba(5,5,5,0.88) 78%);
}
.grain {
  position: absolute; inset: -100px; pointer-events: none; opacity: 0.05;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='240' height='240'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/></filter><rect width='240' height='240' filter='url(%23n)' opacity='0.9'/></svg>");
  animation: grain-shift 0.7s steps(4) infinite;
}
@keyframes grain-shift {
  0% { transform: translate(0,0); } 25% { transform: translate(-40px,30px); }
  50% { transform: translate(30px,-50px); } 75% { transform: translate(-30px,-20px); }
  100% { transform: translate(0,0); }
}
.vf-corner {
  position: absolute; width: 30px; height: 30px;
  border: 1.5px solid rgba(242,237,228,0.6); z-index: 5;
}
.vf-corner.tl { top: 76px; left: 22px; border-right: none; border-bottom: none; }
.vf-corner.tr { top: 76px; right: 22px; border-left: none; border-bottom: none; }
.vf-corner.bl { bottom: 22px; left: 22px; border-right: none; border-top: none; }
.vf-corner.br { bottom: 22px; right: 22px; border-left: none; border-top: none; }

.hero-content { position: relative; z-index: 6; max-width: 900px; }
.eyebrow {
  font-size: 11px; letter-spacing: 0.5em; color: var(--gold); margin-bottom: 26px;
}
.hero-sub {
  margin: 28px auto 0; max-width: 62ch; font-size: 15.5px;
  color: rgba(242,237,228,0.85);
}
.cred-line {
  margin: 18px auto 0; font-size: 12px; letter-spacing: 0.18em;
  color: rgba(242,237,228,0.6); text-transform: uppercase;
}
.hero-ctas { margin-top: 40px; display: flex; gap: 18px; justify-content: center; flex-wrap: wrap; }

/* ---------- sections ---------- */
.section { padding: 110px 6vw; max-width: 1180px; margin: 0 auto; }
.section-marker {
  font-size: 11px; letter-spacing: 0.5em; color: var(--gold);
  border-bottom: 1px solid rgba(232,163,61,0.3);
  padding-bottom: 12px; margin-bottom: 34px;
}
.lead { margin-top: 22px; max-width: 58ch; font-size: 15.5px; color: rgba(242,237,228,0.85); }
.bridge {
  margin-top: 38px; font-family: var(--serif); font-style: italic;
  font-size: 1.25rem; color: var(--gold-bright); max-width: 44ch;
}
.inline-cta { margin-top: 44px; }

/* problem grid */
.problem-grid {
  list-style: none; margin-top: 40px;
  display: grid; grid-template-columns: 1fr 1fr; gap: 22px 44px;
}
.problem-grid li {
  padding: 20px 22px; border-left: 2px solid rgba(232,163,61,0.5);
  background: rgba(16,21,28,0.5); font-size: 14.5px; color: rgba(242,237,228,0.82);
}
.problem-grid strong { color: var(--bone); display: block; letter-spacing: 0.08em; }

/* pipeline */
.pipeline {
  list-style: none; counter-reset: node;
  display: flex; flex-wrap: wrap; align-items: center; gap: 14px;
  margin-top: 44px; padding: 30px 26px;
  border: 1px solid rgba(242,237,228,0.12); background: rgba(16,21,28,0.45);
}
.pipeline li {
  counter-increment: node;
  font-size: 12px; letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--bone); white-space: nowrap;
}
.pipeline li::before {
  content: counter(node, decimal-leading-zero);
  color: var(--gold); margin-right: 8px; font-size: 10px;
}
.pipeline li:not(:last-child)::after {
  content: "→"; color: rgba(232,163,61,0.7); margin-left: 14px;
}
.pipeline-caption { margin-top: 16px; font-size: 12px; letter-spacing: 0.15em; color: rgba(242,237,228,0.55); }

/* service cards */
.card-grid {
  margin-top: 44px; display: grid;
  grid-template-columns: repeat(3, 1fr); gap: 26px;
}
.service-card {
  background: var(--slate); border: 1px solid rgba(242,237,228,0.1);
  padding: 0 0 26px; transition: border-color 0.3s, transform 0.3s;
}
.service-card:hover { border-color: rgba(232,163,61,0.6); transform: translateY(-4px); }
.service-card h3 { margin: 22px 22px 10px; }
.service-card p { margin: 0 22px; font-size: 13.5px; color: rgba(242,237,228,0.78); }
.disclosure {
  margin-top: 14px !important; padding-top: 12px;
  border-top: 1px solid rgba(232,163,61,0.25);
  font-size: 11.5px !important; color: var(--gold-bright) !important;
  letter-spacing: 0.08em;
}
.card-media {
  aspect-ratio: 16/9; display: flex; align-items: center; justify-content: center;
  position: relative; overflow: hidden;
}
.card-media video {
  position: absolute; inset: 0; width: 100%; height: 100%;
  object-fit: cover; display: block; cursor: pointer;
}
.card-media.hook-trio {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 3px;
  background: var(--ink);
}
.card-media.hook-trio video { position: relative; inset: auto; height: 100%; }
.media-badge {
  position: absolute; left: 10px; bottom: 10px; z-index: 3;
  background: rgba(5,5,5,0.75); pointer-events: none;
}
.card-media.loop-quad { grid-template-columns: repeat(4, 1fr); }
.media-caption {
  position: absolute; right: 10px; bottom: 10px; z-index: 3;
  font-size: 11px; letter-spacing: 0.12em; color: var(--bone);
  background: rgba(5,5,5,0.75); padding: 5px 10px; pointer-events: none;
}
.media-caption.demo-headline {
  right: auto; left: 14px; bottom: auto; top: 50%;
  transform: translateY(-50%);
  font-family: var(--serif); font-size: 15px; letter-spacing: 0.06em;
  background: none; border-left: 2px solid var(--gold); padding: 4px 0 4px 10px;
  color: rgba(242,237,228,0.9);
}
.ph-label {
  font-size: 10px; letter-spacing: 0.3em; color: rgba(242,237,228,0.55);
  border: 1px dashed rgba(242,237,228,0.3); padding: 8px 14px;
}
/* placeholder gradients — replaced by approved assets */
.ph-ugc     { background: linear-gradient(135deg, #14100a, #2a1c0d 60%, #171310); }
.ph-product { background: linear-gradient(135deg, #0a0a0a, #241a10 55%, #0d0d0f); }
.ph-testing { background: linear-gradient(135deg, #0d1016, #1d2430 60%, #0b0e13); }
.ph-short   { background: linear-gradient(135deg, #120e0a, #291d0f 50%, #100c09); }
.ph-lang    { background: linear-gradient(135deg, #0f0c08, #26190c 55%, #12100c); }
.ph-hero    { background: linear-gradient(135deg, #0b0b0d, #22180d 50%, #0a0a0c); }

/* ledger */
.ledger {
  margin-top: 44px; display: grid; grid-template-columns: 1fr 1.6fr; gap: 26px;
}
.ledger-col { background: rgba(16,21,28,0.5); border: 1px solid rgba(242,237,228,0.1); padding: 30px; }
.ledger-human { border-color: rgba(232,163,61,0.45); }
.ledger-title {
  font-family: var(--sans); font-size: 12px; letter-spacing: 0.4em;
  text-transform: uppercase; color: var(--gold); margin-bottom: 18px;
}
.ledger-col ul { list-style: none; }
.ledger-col li {
  font-size: 13.5px; padding: 7px 0; color: rgba(242,237,228,0.82);
  border-bottom: 1px solid rgba(242,237,228,0.07);
}

/* use cases */
.usecase-grid { margin-top: 44px; display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
.usecase-card {
  background: var(--slate); border: 1px solid rgba(242,237,228,0.1); padding: 26px;
}
.usecase-card h3 { margin-bottom: 12px; }
.usecase-card dl { font-size: 13.5px; }
.usecase-card dt {
  font-size: 10px; letter-spacing: 0.32em; color: var(--gold);
  text-transform: uppercase; margin-top: 12px;
}
.usecase-card dd { color: rgba(242,237,228,0.8); }
.usecase-card a {
  display: inline-block; margin-top: 16px; color: var(--gold-bright);
  font-size: 12px; letter-spacing: 0.25em; text-transform: uppercase; text-decoration: none;
}
.usecase-card a:hover { text-decoration: underline; }

/* process */
.process-list { list-style: none; margin-top: 44px; }
.process-list li {
  display: grid; grid-template-columns: 120px 1fr; gap: 8px 34px;
  padding: 28px 0; border-bottom: 1px solid rgba(242,237,228,0.08);
}
.process-list h3 { grid-column: 2; }
.process-list p { grid-column: 2; font-size: 14px; color: rgba(242,237,228,0.78); max-width: 62ch; }
.step-no {
  grid-row: span 2; font-size: 12px; letter-spacing: 0.35em;
  color: var(--gold); padding-top: 6px;
}

/* tiers */
.tier-grid { margin-top: 44px; display: grid; grid-template-columns: repeat(3,1fr); gap: 22px; }
.tier-card {
  border: 1px solid rgba(242,237,228,0.12); background: rgba(16,21,28,0.5);
  padding: 30px; text-align: center;
}
.tier-card p { font-size: 13.5px; color: rgba(242,237,228,0.75); margin-top: 8px; }
.tier-price {
  margin-top: 20px !important; font-size: 11px !important; letter-spacing: 0.3em;
  text-transform: uppercase; color: var(--gold-bright) !important;
  border-top: 1px solid rgba(232,163,61,0.3); padding-top: 16px;
}
.tier-note { margin-top: 22px; font-size: 12.5px; color: rgba(242,237,228,0.6); }

/* gallery */
.gallery-grid { margin-top: 44px; display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
.gallery-tile figcaption { margin-top: 12px; font-size: 12.5px; letter-spacing: 0.1em; color: rgba(242,237,228,0.8); }
.reel-link { margin-top: 36px; }
.reel-link a { color: var(--gold-bright); font-size: 13px; letter-spacing: 0.2em; text-decoration: none; }
.reel-link a:hover { text-decoration: underline; }

/* lead magnet */
.leadmagnet {
  position: relative; max-width: none; background: rgba(16,21,28,0.6);
  border-top: 1px solid rgba(232,163,61,0.4); border-bottom: 1px solid rgba(232,163,61,0.4);
  overflow: hidden;
}
.leadmagnet > * { max-width: 1180px; margin-left: auto; margin-right: auto; }
.flare {
  position: absolute; top: 0; bottom: 0; width: 40vw; left: -60vw;
  pointer-events: none; opacity: 0; transform: skewX(-12deg); filter: blur(6px);
  background: linear-gradient(100deg, transparent 0%, rgba(255,201,102,0.08) 35%,
    rgba(255,240,214,0.35) 50%, rgba(255,201,102,0.08) 65%, transparent 100%);
}
.flare.sweep { animation: flare-sweep 0.9s ease-out forwards; }
@keyframes flare-sweep {
  0% { left: -60vw; opacity: 0; } 15% { opacity: 1; }
  85% { opacity: 1; } 100% { left: 120vw; opacity: 0; }
}
.leadmagnet-grid { display: grid; grid-template-columns: 1fr 1.15fr; gap: 50px; margin-top: 44px; }
.lm-info h3 {
  font-family: var(--sans); font-size: 12px; letter-spacing: 0.4em;
  text-transform: uppercase; color: var(--gold); margin: 26px 0 8px;
}
.lm-info h3:first-child { margin-top: 0; }
.lm-info p { font-size: 13.5px; color: rgba(242,237,228,0.8); }
.privacy { margin-top: 26px; font-size: 12px !important; color: rgba(242,237,228,0.55) !important; }

/* form */
.lead-form {
  background: rgba(5,5,5,0.55); border: 1px solid rgba(242,237,228,0.15);
  padding: 34px; display: grid; grid-template-columns: 1fr 1fr; gap: 16px;
  align-content: start;
}
.fld { display: flex; flex-direction: column; grid-column: span 2; }
.fld.half { grid-column: span 1; }
.fld label, .fld legend {
  font-size: 10.5px; letter-spacing: 0.3em; text-transform: uppercase;
  color: rgba(242,237,228,0.7); margin-bottom: 7px;
}
.fld input, .fld select, .fld textarea {
  background: transparent; border: 1px solid rgba(242,237,228,0.25);
  color: var(--bone); font-family: var(--sans); font-size: 16px;
  letter-spacing: 0.05em; padding: 12px 14px; border-radius: 0;
  appearance: none; -webkit-appearance: none;
}
.fld select { cursor: pointer; }
.fld select option { background: var(--ink); color: var(--bone); }
.fld input:focus, .fld select:focus, .fld textarea:focus { border-color: var(--gold); outline: none; }
.fld .err { border-color: #ff5147 !important; }
fieldset.fld { border: none; }
.chip-select { display: flex; flex-wrap: wrap; gap: 10px; }
.chip-select button {
  background: transparent; border: 1px solid rgba(242,237,228,0.3);
  color: rgba(242,237,228,0.8); font-family: var(--sans); font-size: 12px;
  letter-spacing: 0.18em; padding: 8px 16px; cursor: pointer;
  transition: all 0.2s;
}
.chip-select button[aria-pressed="true"] {
  background: var(--gold); border-color: var(--gold); color: var(--ink);
}
.hp { position: absolute; left: -9999px; height: 0; overflow: hidden; }
.form-msg { grid-column: span 2; min-height: 18px; font-size: 12px; letter-spacing: 0.15em; color: #ff8a80; }
.form-msg.ok { color: var(--gold-bright); }
.submit-btn { grid-column: span 2; width: 100%; }
.submit-btn[disabled] { opacity: 0.6; cursor: wait; }
.lm-success { text-align: center; padding: 60px 6vw 20px; }
.lm-success h3 { font-size: 2rem; color: var(--gold-bright); }
.lm-success p { margin-top: 14px; }

/* faq */
.faq-list { margin-top: 44px; }
.faq-item { border-bottom: 1px solid rgba(242,237,228,0.1); }
.faq-q {
  width: 100%; text-align: left; background: none; border: none;
  color: var(--bone); font-family: var(--serif); font-size: 1.15rem;
  padding: 22px 40px 22px 0; cursor: pointer; position: relative; line-height: 1.3;
}
.faq-q::after {
  content: "+"; position: absolute; right: 4px; top: 50%; transform: translateY(-50%);
  color: var(--gold); font-family: var(--sans); font-size: 1.4rem; transition: transform 0.25s;
}
.faq-q[aria-expanded="true"]::after { content: "−"; }
.faq-a { max-width: 68ch; padding: 0 0 24px; font-size: 14px; color: rgba(242,237,228,0.8); }
.faq-a[hidden] { display: none; }

/* final cta */
.final-cta { text-align: center; }
.final-cta h2, .final-cta .lead { margin-left: auto; margin-right: auto; }
.final-cta .hero-ctas { margin-top: 36px; }
.compliance {
  margin: 50px auto 0; max-width: 62ch; font-size: 11.5px;
  letter-spacing: 0.08em; color: rgba(242,237,228,0.5);
}

/* footer */
.site-foot {
  border-top: 1px solid rgba(242,237,228,0.1); padding: 50px 6vw;
  display: flex; flex-wrap: wrap; gap: 30px; align-items: flex-start;
  justify-content: space-between;
}
.site-foot p { font-size: 10px; letter-spacing: 0.3em; color: rgba(242,237,228,0.5); margin-top: 10px; }
.site-foot nav { display: flex; gap: 24px; flex-wrap: wrap; }
.site-foot nav a {
  font-size: 11px; letter-spacing: 0.28em; text-decoration: none;
  color: rgba(242,237,228,0.7);
}
.site-foot nav a:hover { color: var(--gold-bright); }
.foot-legal { flex-basis: 100%; }

/* sticky mobile cta */
.sticky-cta {
  position: fixed; bottom: 0; left: 0; right: 0; z-index: 95;
  display: none; align-items: center; gap: 10px;
  padding: 10px 14px; background: rgba(5,5,5,0.95);
  border-top: 1px solid rgba(232,163,61,0.4);
}
.sticky-cta .btn-gold { flex: 1; text-align: center; padding: 13px; font-size: 12px; }
.sticky-cta button {
  background: none; border: 1px solid rgba(242,237,228,0.3); color: var(--bone);
  width: 40px; height: 40px; font-size: 18px; cursor: pointer;
}

/* reveal */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity 0.6s ease, transform 0.6s ease; }
.reveal.in { opacity: 1; transform: none; }

/* ---------- reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .grain { animation: none; }
  .flare { display: none; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .service-card, .service-card:hover { transform: none; }
}

/* ---------- responsive ---------- */
@media (max-width: 980px) {
  .card-grid, .tier-grid { grid-template-columns: 1fr 1fr; }
  .leadmagnet-grid { grid-template-columns: 1fr; }
}
@media (max-width: 720px) {
  .section { padding: 70px 6vw; }
  .header-nav { display: none; }
  .problem-grid, .card-grid, .usecase-grid, .tier-grid, .gallery-grid { grid-template-columns: 1fr; }
  .ledger { grid-template-columns: 1fr; }
  .pipeline { flex-direction: column; align-items: flex-start; }
  .pipeline li:not(:last-child)::after { content: "↓"; display: block; margin: 6px 0 0 2px; }
  .process-list li { grid-template-columns: 1fr; }
  .process-list h3, .process-list p { grid-column: 1; }
  .hero-ctas .btn-gold, .hero-ctas .btn-ghost { width: 100%; text-align: center; }
  .fld.half { grid-column: span 2; }
  .sticky-cta.show { display: flex; }
  .vf-corner { width: 20px; height: 20px; }
}